Paid media should buy answers, not just clicks.

Maline runs performance marketing across paid search and paid social, connecting the offer, creative, landing page and measurement so each round of spend teaches us what to do next.

Paid socialPaid searchCreative testingMeasurement

What actually moves performance

Media cannot fix the offer, creative and landing page by itself.

Offer + message

The proposition and creative need to make the reason to act clear before the algorithm can optimise anything useful.

Traffic quality

Channel, audience and intent determine which people arrive and what they expect to see next.

Conversion path

Landing page, tracking and follow-up need to match the promise the ad made.

What we run

Campaigns with a reason behind every test.

The channel mix changes with the audience and objective. What stays the same is the discipline: make a meaningful change, learn from it and record what happens next.

Paid search

Intent-led campaign structures, query themes, ads, assets and landing-page alignment.

Paid social

Prospecting, retargeting and creative systems across the platforms that fit the audience and offer.

Creative iteration

A repeatable pipeline for new hooks, messages, formats and proof—not random asset replacement.

Measurement + landing pages

Conversion tracking, campaign diagnostics and destination improvements connected back to the media decision.

Hypothesis

Choose the business question, the variable and the metric before changing the campaign.

Experiment

Create enough controlled variation to learn while keeping the comparison interpretable.

Decision

Read the result with conversion lag and business context, then document what changes next.