04 / 09
Social Media
Social media should sound like the brand, not the content calendar.
Maline handles social media strategy, content, publishing and community management, with a clear role for each platform and a feedback loop from real audience behaviour.
Platform strategyEditorial systemCommunityReporting
What social has to do
A posting schedule is logistics. Strategy is knowing why each channel exists.
Be recognisable
The brand should feel like itself before someone reaches the profile or sees the logo.
Fit the platform
Format, pacing, participation and creative language should match the behaviour of the channel.
Create feedback
Comments, saves, shares, replies and recurring questions should change what the brand makes next.
The operating system
Strategy, production and community need one rhythm.
We can run the channel or work alongside an internal team. Either way, the roles, approvals and learning loop need to be obvious.
Platform roles
Define which channels are for discovery, proof, conversation, retention or culture—and what not to force onto them.
Editorial + production
Content pillars, recurring formats, campaign moments, briefs and the production cadence needed to sustain them.
Publishing + community
Scheduling, quality control, response principles, escalation rules and community handling.
Listening + reporting
Track content patterns, audience questions, cultural signals and business actions—not only vanity metrics.
Discover
Use platform-native creative and timely formats to reach people who do not know the brand yet.
Prove
Show the product, work, experience, expertise or community in ways that make the brand easier to trust.
Converse
Create a response rhythm that makes the account feel managed by a brand with an actual point of view.